VEDA is a lifestyle brand established in Japan in 2021 with the aim of making life richer and more beautiful. It combines contradictory elements such as strength and softness, perfection and imperfection, past and future, glamor and tranquility, and provides a modern, minimal style and a comfortable and stimulating "experience". Vedic craftsmanship begins with the selection of materials and craftsmen based on concepts, ideas and designs. We create a strong and beautiful design with simplicity, uncompromising genuine quality and a quest for skilled craftsmanship. In order to become a brand that will be loved for a long time beyond the times, we value small-lot production that creates valuable items one by one, rather than producing many products. Collections that reflect our cause and concept will develop products and services that touch all aspects of life without being bound by categories.